FortunateOne

FortunateOne

Introduction

Introduction

In 2024, FortunateOne approached MILQ. to retheme their existing Shopify Plus store and bring it into a new and improved brand experience. Previously on a highly complex, custom theme, the FortunateOne team were looking to gain control and reduce developer maintenance costs.

Year

2025

Industry

Fashion

Scope of work

/

Web design

/

Shopify Development

/

Shopify Growth and Support

Timeline

5 weeks

Introduction

In 2024, FortunateOne approached MILQ. to retheme their existing Shopify Plus store and bring it into a new and improved brand experience. Previously on a highly complex, custom theme, the FortunateOne team were looking to gain control and reduce developer maintenance costs.

Year

2025

Industry

Fashion

Scope of work

/

Web design

/

Shopify Development

/

Shopify Growth and Support

Timeline

5 weeks

Challenges

Challenges

Challenges

The site was hard to administrate and overly dependent on developers. Underpinning this dependency was a complex and custom middleware system, creating an even greater challenge for the merchant to make simple front end updates.

MILQ. focused on designing and building a new Shopify theme that would empower the merchant to control their own front end. This unlocked the website, and has enabled FortunateOne to make strategic business decisions and execute without developer intervention.

Final thoughts

Final thoughts

Final thoughts

MILQ. has continued to support FortunateOne as an ongoing development partner. With the ability to execute extremely fast and with the knowledge each solution implemented reduces their 'lock-in' to developers, we continue to empower FortunateOne into the future.

The team at MILQ. worked with FortunateOne in close collaboration, beating timeline expectations and previous experiences from other developers. MILQ. has been noted as one of the best development teams FortunateOne has worked with.

MILQ.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Milq Digital Pty Ltd

Let’s talk.

Tell us about your project—whether it’s a website, support, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial discussion, we’ll provide you with guidance and plan on how to tackle any situation.

Founder

at MILQ.

Cameron Gomes

MILQ.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a website, support, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial discussion, we’ll provide you with guidance and plan on how to tackle any situation.

Founder

at MILQ.

Cameron Gomes

MILQ.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Milq Digital Pty Ltd

Let’s talk.

Tell us about your project—whether it’s a website, support, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial discussion, we’ll provide you with guidance and plan on how to tackle any situation.

Founder

at MILQ.

Cameron Gomes