With a catalogue of over 70,000 variants, no data management policy, or automations, the website was riddled with inconsistent data, challenging user experiences and a frustratingly complex Netsuite & BigCommerce environment to administrate.
MILQ. focused on deeply understanding the business data, the business operational processes and the ideal customer experience, to achieve a full overhaul of all systems; including ERP integration, admin management process and customer UX.
By delivering an entirely new system architecture, eCommerce operations model and customer experience design, Designer Boys Art has not only achieved an experience far beyond original expectations, but also set up their businss to capture a whole new B2C market.
The experience we shared has allowed our teams to become trusted friends and partners. Re-platforming Designer Boys Art from the ground up and empowering the DBA team to self administrate with an amazing customer experience has enabled their business to scale without headaches. - Cam - Founder MILQ. Digital
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(2023-25©)
