ALÉMAIS

ALÉMAIS

Introduction

Introduction

An Australian fashion brand known for its vibrant, bohemian-inspired designs. Alemais craft high-end womenswear, featuring unique prints, intricate detailing, and a focus on sustainable and natural fabrics. Alemais pieces often evoke a sense of wanderlust and artistic expression, appealing to a customer who values both style and ethical craftsmanship.

Year

2023

Industry

Luxury Fashion

Scope of work

/

Web design

/

Shopify Development

Timeline

3 weeks

Introduction

An Australian fashion brand known for its vibrant, bohemian-inspired designs. Alemais craft high-end womenswear, featuring unique prints, intricate detailing, and a focus on sustainable and natural fabrics. Alemais pieces often evoke a sense of wanderlust and artistic expression, appealing to a customer who values both style and ethical craftsmanship.

Year

2023

Industry

Luxury Fashion

Scope of work

/

Web design

/

Shopify Development

Timeline

3 weeks

Challenges

Challenges

Challenges

Debuting internationally at Australian Fashion week 2023; Alemais needed a state-of-the-art custom Shopify Plus store for the show - with only 3 weeks to get it done.

Ditching rigid agency norms, MILQ. delivered a dynamic Shopify experience that launched in time for Australian Fashion Week. We focused on the merchant first, transcending traditional sprints, and putting daily collaboration at the forefront of our engagement.

Final thoughts

Final thoughts

Final thoughts

The new custom Alemais website is now a key part of their business growth, serving as a powerful tool for representing the status and brand. In Alemais' 2nd year since working with MILQ. the brand has more than doubled their online growth.

“MILQ is a one of those rare agencies, where they know the detail, always available and execute efficiently. In 2023, we needed a new fully custom theme in 3 weeks, laughed at by others, we discovered MILQ, and they delivered in 2 weeks. It is the same site we have today - and we have partnered with MILQ ever since.” — Chris Buchanan (CEO)

MILQ.

Have a project in mind?

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© 2025 Milq Digital Pty Ltd

Let’s talk.

Tell us about your project—whether it’s a website, support, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial discussion, we’ll provide you with guidance and plan on how to tackle any situation.

Founder

at MILQ.

Cameron Gomes

MILQ.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a website, support, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial discussion, we’ll provide you with guidance and plan on how to tackle any situation.

Founder

at MILQ.

Cameron Gomes

MILQ.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Milq Digital Pty Ltd

Let’s talk.

Tell us about your project—whether it’s a website, support, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial discussion, we’ll provide you with guidance and plan on how to tackle any situation.

Founder

at MILQ.

Cameron Gomes